Long Lever Intelligence 360
Commercial intelligence for a large supply distributor: what sold, what it earned, who is drifting and where the stock is stuck. The morning briefing, the account health scores, the questions with their workings, and the board pack, all from the systems that already exist.
- 40,200
- products
- 316
- brands
- 2,840
- trade accounts
- 24
- months of data
Morning briefing · Thursday 5 November 2026
- Sales month to date
- £4.26m
- +4.2% on last year
- Gross margin
- 23.6%
- +0.5 points on the year
- Open orders
- 1,842
- 214 due this week
- Recoverable accounts
- £475k
- 27 accounts lapsing
- Stock over 90 days
- £882k
- 18.7% of holding
Three actions for today
- 1Call the five largest lapsing accounts before Friday; the list is ranked by recovery value.
- 2Review heating pricing on the twenty largest lines and stop discounting below 21%.
- 3Push £140k of lighting and cabling spend to Halden and Brindley to land both rebate tiers.
Going well
- Cabling and tools both grew faster than the market, and margin on both improved.
- Lighting margin is up 1.2 points since the rebate was renegotiated.
- Average order value on trade accounts is up 3.8% on the same month last year.
Going badly
- Heating margin is 19.8%, 3.8 points under the company average, with the highest slow stock.
- 27 accounts have not ordered in 90 days, £475k of margin recoverable if we call them.
- Two of the five supplier rebates are within 8% of the next tier and will be missed without a push.
- Sales (£k)
- Gross margin (%)
Sales in £000 on the left, gross margin percentage on the right. Both moved up across the two years, which is the only combination worth reporting.
- Cabling and lighting
- Tools and fixings
- Consumables and PPE
Stacked quarters. Consumables is the flat line at the bottom: steady, low margin, but it is what keeps accounts ordering.
Gross profit, not sales. The two lists are not the same order, which is always the first conversation with a commercial director.
Scored on order frequency, basket change, returns and payment behaviour. 18 accounts are in the red and worth a call this week.
Valued at landed cost. Lighting and cabling are 47% of the slow book between them.
Rebate tier progress
5 suppliers · 6 weeks to run
- Northgate Cable Co£1.84m of £2.00m · 92%
- Brindley Tools£0.96m of £1.20m · 80%
- Halden Lighting£1.26m of £1.50m · 84%
- Weaver Heating£0.68m of £0.75m · 91%
- Pennine PPE£0.41m of £0.50m · 82%
The money is in the last few percent. Three suppliers need a push, not a discount.
Lapsing accounts
£475k recoverable
| Account | Last order | 12m spend | Recovery |
|---|---|---|---|
Ashworth Contracts falling | 14 Aug 2026 | £248k | £164k |
Brightwell Systems flat | 02 Jul 2026 | £186k | £121k |
Copeland Site Services falling | 21 Sep 2026 | £142k | £98k |
Drayton Mechanical falling | 08 Jun 2026 | £96k | £54k |
Elmswood Electrical flat | 30 Sep 2026 | £61k | £38k |
Ranked by recovery value, not by spend. The call list is the same every Monday.
Customer health, momentum and the gap in the basket
£178k of cross-sell in six accounts
| Account | Health | Momentum | Not buying yet | Cross-sell |
|---|---|---|---|---|
| Northgate Electrical | 92 | Lighting and PPE | £41k | |
| Riverside Mechanical | 84 | Fixings | £28k | |
| Long Lever Facilities | 78 | Consumables | £33k | |
| Meridian Building | 64 | PPE | £22k | |
| Harbour Point | 58 | Cabling | £36k | |
| Oakfield Interiors | 47 | Lighting | £18k |
Momentum is the direction of the last three months, not the score today. A 78 falling is worth more attention than a 64 climbing.
Ask a question
Typed in plain English. The answer comes back with the arithmetic that produced it, so it can be checked rather than believed.
Board pack generator
Five sections, refreshed from the same data, ready for the folder the night before.
- Trading summary
- Category performance
- Customer health
- Stock and rebates
- Actions
The layer above your systems
Read-onlyLong Lever layer
- Morning briefing
- Customer and account health
- Ask a question, with workings
- Board pack
Nothing is written back to the finance, warehouse or order systems. Nothing is ripped out and replaced. If it is switched off tomorrow, those systems carry on exactly as they are.
The charts above are a sample of the live demo. Everything is fictitious: no real supplier, customer or brand is named anywhere.
See the worked examples